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Wildlyfolk on location — the Sir Edmund Hillary statue, Aoraki / Mt Cook

An Ambitious
Wee Studiowith dirt under the nails and a big ol’ beating heart for stories that leave a mark.

We make films and campaigns for adventurous brands and purpose-led organisations, plus original documentary productions of our own. All from our beautiful edge of the map — Bay of Plenty, Aotearoa New Zealand, and well, well beyond.

Big films. Tiny films. And anywhere in between.

Not mindless noise for the scroll-hole, but meticulously crafted narratives that feel deeply human, immersive, emotionally resonant, and a wee bit off the leash when the moment calls for it.

What We Do 01 — 05
Wildlyfolk in the studio — behind the scenes at the console
  1. 01
    Branded FilmsDocs, promos, social content
  2. 02
    Strategic CampaignsMulti-format. Multi-platform distribution. Audience building.
  3. 03
    Original ProductionsDocumentary, television, and entertainment
  4. 04
    Post-ProductionOffline. Online. All the bells and whistles.
  5. 05
    Remote Story Rewild ▼See below
Remote Story Rewild A Wildlyfolk Service

A smarter wayto cultivate new stories from seeds you’ve already sown.

Some of the best stories are already sitting on hard drives — old campaigns, behind-the-scenes material, founder footage, and historical or cultural archives.

We help brands, agencies, and organisations turn raw ingredients into sharp, emotionally impactful films and content ecosystems — without the massive time investment or beautiful chaos of starting a full production from scratch.

We take care of the heavy lifting and hit the ground running. Remotely, efficiently, with tasteful creative direction and strategy from end-to-end.

The Process
  1. 01Audit existing content
  2. 02Find the story
  3. 03Shape the narrative
  4. 04Identify the gaps
  5. 05Create the content ecosystem

Hero films, social edits, and bespoke campaign assets.Designed to work together.

Start a Rewild Watch a Rewild

F[l]ounder

Wildlyfolk Studio is led by Tom Reed — an award-winning multidisciplinary filmmaker and prolific frolicker of the shallows.

His original long-form work has been commissioned and distributed across platforms including TVNZ, Apple TV, Tastemade, Outdoor Channel, and more.

Tom has also produced branded campaigns for some of the biggest and baddest organisations doing work with a bit of guts behind it. And somewhere between those two worlds, something began to take shape.

Wildlyfolk is what happens when years of making epic stories for epic people meets a deeper pull to build a creative world of your own — one that gives a damn about creative expression, the power of storytelling, humour, humanity, nature, and a life more wildly lived.

When Tom’s not on the tools, he’s usually somewhere near the ocean, on a trail, hunting down Aotearoa’s best cuisine, or pretending that “researching craft beer culture” is legitimate business development. Sometimes it is.